“Imagination is everything.
It is the preview of life's coming attractions.”
Albert Einstein
BACKGROUND:
Creative Direction
Strategic Design
Merchandising
Store Design
Purchasing & Development
Project Management
Photography
CREATIVE DIRECTION / DESIGN
On brand. On time. On budget. On point.
Combining left and right brain thinking, creative strategy with sophisticated design, open-sell merchandising with store design, and project management alongside purchasing and production. That is what stands behind my work, and is what enables me to tell consistent stories and create cohesive launches across all touchpoints.
I am definitely a creative leader who is not afraid to roll up her sleeves… However, it is worth noting that for many projects, I had teams beside me working just as hard, sometimes behind the scenes, sometimes hands-on during production. Design is not a solitary endeavor nor is it meant to express one’s own aesthetic or values. I want to give a huge thank-you to everyone who was involved in one way or another.
Probably the hardest part when presenting your work is the editing; there is always so much to show! But, of course, I don’t want this to be overwhelming. So here it goes – a comprehensive overview of what I’ve done recently and not so recently (because some pieces are simply special to me).
I appreciate your interest, and please reach out with any questions.